Staging Facts

Staging Facts That Sell

From Robin Fruth, Realtor® | Certified Probate & Trust Specialist | Coldwell Banker Dynasty

When it comes to real estate, presentation is profit. If you’re selling your home or commercial property, staging isn’t optional—it’s a competitive advantage.

Let’s cut straight to the facts.

What Is Staging?

Staging is the art of preparing a property for sale by arranging furniture, décor, lighting, and color in a way that enhances the space’s appeal. It helps buyers imagine themselves living or working there—and that emotional connection is what drives offers.

The Cold, Hard Numbers

  • 81% of buyers say staged homes are easier to visualize as theirs
  • Over 50% of staged homes sell for more than their asking price
  • Homes that are staged spend 73% less time on the market
  • A staged home sees 1.5 to 2.5x more offers than an unstaged one
  • On average, staging yields a 5–15% higher sale price

(Source: National Association of Realtors & RESA)

Why It Works

🛋 Creates Space

Staging opens up a room—both visually and emotionally. It turns awkward layouts into seamless flow.

🎯 Targets Emotion

Staged properties create a lifestyle story. Buyers stop thinking logically and start feeling emotionally attached.

💵 Signals Quality

A well-staged home signals a well-maintained property. It tells buyers: this owner cared.

💡 Pro Tip from Robin

“I tell every seller: you’re not decorating for you—you’re staging for the market. Your taste made it home. Now we make it business.”

🏡 Home Staging vs. Commercial Staging

Residential: Warmth, light, and flow
Commercial: Neutral tones, flexibility, vision of growth

Each space is staged with the buyer profile in mind—and that’s where I help.

🔑 Final Word: Unstaged = Undervalued

If you’re serious about selling quickly and profitably, staging is a non-negotiable. I provide staging strategy consultations with every listing—because my job isn’t just to list your home, it’s to maximize what you walk away with.

📞 Book Your Staging Consultation
Robin Fruth | Realtor® | DRE# 02002781
Coldwell Banker Dynasty – Temple City, CA