Interior Design

Maximize Value with Strategic Interior Design

Advice from Robin Fruth, Realtor® – Coldwell Banker Dynasty

Residential & Commercial Real Estate Expert | Certified Stager-Inspired Guidance

Whether you’re preparing to sell your home, lease a rental, or attract investors to a commercial space, interior design isn’t just about aesthetics—it’s about ROI. With over 9 years of real estate experience, I’ve seen first-hand how smart, subtle design choices can translate into faster sales, higher lease rates, and better offers.

Why Interior Design Matters in Real Estate

Buyers and renters don’t just buy space—they buy a feeling. The right design makes a property feel inviting, functional, and ready to move in. Poor design makes it feel like a project. One gets offers. The other gets overlooked.

Here’s how to make your interior design work for your property value:

Robin’s Top Interior Design Tips for a Lucrative Property

1. Neutral is Powerful

Keep your palette clean and simple. Light grays, soft whites, and earth tones appeal to a wider audience. Your goal isn’t personal flair—it’s broad market appeal.

2. Focus on Flow

Create space, not clutter. Rearranging or removing furniture can often be more valuable than adding new pieces. Less furniture = more visual square footage.

3. Lighting Sells

Lighting affects perception more than flooring or fixtures. Use soft white LED bulbs, install dimmers, and open up window treatments to flood rooms with natural light.

4. Update the Kitchen & Bath (Without Gutting)

Fresh hardware, a coat of paint, and new fixtures can transform these areas affordably. These are the highest-impact rooms when it comes to perceived value.

5. Stage for Emotion

A staged home sells faster and for more money. That’s not theory—it’s fact. Add throw pillows, fresh towels, a coffee table book, or even a bowl of lemons. Every detail creates a story of comfort and confidence.

Bonus: Commercial Properties

For commercial listings—especially office or retail—focus on clean lines, good lighting, and flexibility. Open layouts with minimal décor allow business owners to envision their future within your space. Remove any distracting wall art or color.

Ready to Transform & Sell?

I work side-by-side with my clients to help them not only list their property—but present it for maximum impact. Whether it’s a home, duplex, retail unit, or inherited property, I’ll help you position it perfectly.

Let’s discuss a design strategy before you list. A few tweaks now could add thousands to your closing check.

Robin Fruth | Realtor® | DRE# 02002781
Coldwell Banker Dynasty – Temple City, CA